Gen Z Wedding Photography: Authenticity, Unfiltered Moments, and a Touch of Nostalgia

What’s trending in 2025

Wedding photography, like fashion and social media, is constantly evolving, and the latest generation to tie the knot, Gen Z, is bringing its unique sensibilities to capturing their special day. Born roughly between the mid-1990s and the early 2010s, Gen Z values authenticity, inclusivity, and a blend of modern aesthetics with nostalgic nods. This translates into wedding photography trends that prioritize genuine emotion, candid shots, and a departure from overly posed and traditional styles.

Personally I am loving this era. Because what people are searching for in their wedding photography – authenticity, natural moments, vintage film photography – has been where I’ve been hanging round the last decade as a documentary wedding photographer .

So I’m glad you’ve all caught up.  Although I am wondering if it’s more “a stopped clock tells the right time twice a day” scenario. Still, I guess I should make the most of being in vogue, however briefly.

If you want authentic, artistic and relaxed wedding photography give me a shout. In the meantime, let’s look at some Gen Z wedding photography trends and what’s hot in 2025.

1. Embracing Authenticity and Candid Moments:

Forget stiff, formal portraits. Gen Z couples are overwhelmingly drawn to photography that captures real moments as they unfold. They want to see genuine laughter, tears of joy, and the natural interactions between themselves, their wedding party, and their guests. This emphasis on authenticity means photographers are focusing on being flies on the wall, documenting the day in a natural and unobtrusive way. Think more unscripted moments during getting ready, heartfelt embraces during the ceremony, and candid laughter on the dance floor.   

2. Unfiltered and Raw Edits:

The heavily filtered and overly processed looks of the past are fading away. Gen Z appreciates a more natural aesthetic that reflects reality. This translates to editing styles that are true to life, with natural skin tones, balanced lighting, and minimal retouching. The focus is on showcasing the genuine atmosphere and emotions of the day rather than creating an artificial or overly polished look.   

3. Storytelling Through Photography:

Gen Z views their wedding photos as a narrative of their day. They want a collection of images that tells the complete story, from the anticipation of getting ready to the joyous celebration at the reception. This means photographers are capturing a wider range of shots, including detail shots of the venue and décor, interactions between guests, and the overall ambiance of the event. The final gallery becomes a visual storybook that couples can relive for years to come.

4. Inclusivity and Representation:

Reflecting the values of Gen Z, wedding photography is becoming increasingly inclusive. Couples are choosing photographers who understand and celebrate diversity in all its forms. This means capturing the unique dynamics and traditions of different cultures, sexual orientations, and family structures with sensitivity and respect. Representation matters, and Gen Z couples want their wedding photos to authentically reflect who they are and the diverse community celebrating with them.

5. Incorporating Film and Vintage Aesthetics:

Interestingly, while being digital natives, Gen Z has a fondness for vintage aesthetics. This is manifesting in a resurgence of film photography in weddings, or digital photographers incorporating film-like grain and color palettes into their editing. The nostalgic feel of film adds a unique and timeless quality to wedding photos, appealing to Gen Z’s appreciation for retro styles. Some couples might even opt for a mix of digital and film photography to capture different aspects of their day. Or mix it up with some polaroid and instant film photography  

6. Creative Angles and Perspectives:

Gen Z is open to more creative and unconventional approaches to wedding photography. This includes photographers experimenting with unique angles, compositions, and perspectives to create visually interesting and dynamic images. Think low-angle shots, reflections, and using natural elements to frame the couple. This move away from strictly traditional poses allows for more artistic and memorable photographs.   

7. Leveraging Technology and Social Media:

While the focus is on authentic moments, Gen Z is also tech-savvy and understands the role of social media in sharing their wedding. Photographers are often asked to provide a selection of images optimized for social media sharing shortly after the wedding. Additionally, some couples might incorporate elements like personalized wedding hashtags or even live streaming aspects into their photography packages.

8. Prioritizing Comfort and Connection with the Photographer:

For Gen Z couples, the relationship with their photographer goes beyond just a transactional service. They value a photographer who understands their vision, makes them feel comfortable, and can connect with them on a personal level. This ensures a more relaxed and enjoyable experience on the wedding day, which ultimately translates into more natural and genuine photographs.

Gen Z is bringing a fresh and authentic perspective to wedding photography. They are prioritizing genuine moments, natural aesthetics, inclusivity, and a touch of nostalgia. Wedding photographers who can adapt to these evolving preferences and capture the true essence of a couple’s love story in a heartfelt and authentic way will undoubtedly resonate with this generation. The focus is no longer on perfection, but on capturing the beautiful reality of a unique and personal celebration.